E-COMMERCE & D2C BRANDS

End-to-End Order Fulfilment & Returns Automation

A D2C brand processes 500+ orders daily across Shopify, Amazon, and their own website. Customer support handles 80+ return/exchange requests per week manually.

~15 hrs

Saved per week

99.2%

Order accuracy

4 min

Avg return processing

35%

Fewer support tickets

Automated Workflow

How the automation handles the entire process end-to-end

ShopifyAmazonWebsiteInstagramAI AgentOrder EnginePayment OK?In Stock?SHIP?YESGen LabelDispatchHigh-ValueReviewTrackDelivered ✓SMS+EmailNOBackorderNotify CustomerRETURNS FLOWReturn ReqCheck PolicyELIGIBLE?YESTYPE?RefundProcess RefundRefunded ✓ExchangeNew Shipmentto Gen LabelNOSupportEscalationProcessDecisionSuccessError/EscalationHuman ReviewOrderDeliveryReturnEscalation

This workflow is for demonstration purposes only. We custom-build automation architectures tailored to each client's specific requirements, tools, and processes.

How It Works

Each step in the automation pipeline

01

Multi-Channel Order Ingestion

Orders flow in from Shopify, Amazon, website, and Instagram into a unified queue.

02

Payment & Inventory Verification

Validates payment status and checks real-time inventory across warehouses.

03

Label Generation & Dispatch

Generates shipping labels via Shiprocket/Delhivery and triggers warehouse dispatch.

04

Tracking & Customer Updates

Sends automated SMS and email updates at every shipping milestone.

05

High-Value Order Review

Orders above threshold are flagged for human review before dispatch.

06

Return Request Processing

AI processes return requests, checks eligibility against policy automatically.

07

Refund or Exchange Routing

Routes eligible returns to either refund processing or exchange shipment.

08

Exception Escalation

Ineligible returns and edge cases are escalated to human support with full context.

Before & After

The measurable impact of automation

Before Automation
Order processing15-20 min
Return processing2-3 days
Tracking updatesManual email
Support tickets/week80+
Wrong shipments3-5%
Staff required4 full-time
After Automation
Order processing30 seconds
Return processing4 minutes
Tracking updatesAuto SMS+Email
Support tickets/week~25
Wrong shipments0.8%
Staff required1 (oversight)

Tech Stack

Tools and technologies powering this automation

ClaudeMake.comShopify APIAmazon SP-APIShiprocket/DelhiveryRazorpayPostgreSQLWhatsApp Business APIMCP Servers

Want this for your D2C brand?

Let's discuss how we can automate your workflows and save your team hours every week.

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